Using learner generated music videos to foster social sustainability reach in responsible Management education

We illustrate the potential of using learner generated music videos (e.g. Korean Pop, Electro Dance Music, etc.) as assessment tools in responsible Management education experiential initiatives, in Higher Education (HE). With the advent of AI, students have the potential of expanding their creativity to spheres that would have not normally been part of the learning experience in this field. The creation of such videos as reach-out tools for promoting social sustainability offers students substantial autonomy, challenging them to use higher level skills such as creative thinking, problem-solving, relating ideas, as well as using evidence to build arguments. Allowing them to demonstrate the extent to which they meet learning outcomes using an output which is ‘relatable to their age group and lifestyle’ can promote cognitive and emotional engagement, producing effective reach-out materials.