Edge Hill University
Teaching the Business Model Canvas with Fruit.pdf (61.71 MB)

Teaching the Business Model Canvas with Fruit

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posted on 2023-02-20, 16:12 authored by Nick QuinnNick Quinn

 This approach is a simple method for applying the Active Feedback approach using an object metaphor to provide a resource comparison, in this case, it is a tangerine.  

This set of slides is intended to introduce students to the principle of Business Models and the Business Model Canvas using an object. Each student is given a tangerine (or you can get a student to demonstrate as you talk it through).

You can then continue as you would normally when discussing the Business Model Canvas.

This approach could also be used when introducing students to other subjects that have depth and layers, for example in history when encouraging students to dig down below the obvious events to critically analyse what really happened and why


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